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By United states, department of state bureau of international information programs

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The government leader and the senior staff, as well as the government communicators, must collaborate to develop their goals and communication to articulate them. It all starts with the boss. Unless he or she is engaged and works closely with the communications officer, success is unattainable. One newly elected government official chose his campaign press secretary to be his spokesperson. Although the spokesperson had known the goal of the campaign—to win—since the politician had taken office he rarely had discussed the “current message” or theme with the government official.

The answer is you don’t. Ideally, the top official, working with his communications officer, press secretary and senior staff, has articulated three to five objectives that he or she would like to accomplish long-term. These typically come from campaign goals. More than five can be too much for the public to absorb. As an example, these are five that one recently democratized state considered: advance European Union reforms, achieve civil service reforms, push privatization goals, strengthen the economy and fight corruption.

The standard press release contains the following information at the top of the release: ➾ The date the release is being put out. ➾ A contact name, work and mobile phone numbers, email and social media addresses. ➾ A release time. Often, news releases are sent in advance of an event but cannot be used until a specific hour so that reporters have time to read the material and process the information, particularly if it is a complicated story.

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A RESPONSIBLE PRESS OFFICE in the DIGITAL AGE by United states, department of state bureau of international information programs


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